Fleet Farm asked us to redefine what it means to embody the spirit of a retail store that serves its customers all year round. We decided to keep the campaign simple: Fleet Farm is built for every season. That’s why Fleet Farm is built for real life.
This experience provided me the valuable opportunity to write and produce dozens and dozens of retail and branding TV spots on tight deadlines, as well as the chance to evolve the brand from a conceptual standpoint.
Black Friday 2018 Fleet Farm
Fleet Farm - Oconomowoc Opening Soon
Ahh, Wisconsin. Land of cheese, beer, sausage, festivals, Friday night fish fry’s, more cheese, festivals for cheese, beer, sausage, and, of course, a festival for cranberries?
Yes, they’ve even got a festival for that. We created a campaign centered around former Green Bay Packers great, Donald Driver, and his time spent at the Warrens Cranberry Fest. The man with a million-dollar smile, Dancing with the Stars champ, and all-around huge fan of Wisconsin.
Another fun part of working on the Travel Wisconsin account was writing a bevy of short, quirky, fun snackable social videos that displayed the beauty, adventure, silliness and excitement a trip to this great state offers. These are a few of my favorites.
Visit The Famous Mars Cheese Castle
Get That Friday Feeling At Trollhaugen
Suit Up and Slide at the Great Wolf Lodge
Visit The Aqua Bowl
*Please note: this was not produced. I just like the headline.
James Hardie (Pitch Work)
One of the more fun pitches and more interesting products I’ve ever worked on: James Hardie Fiber Cement Siding. This stuff is legit. The interesting challenge on this was that we needed to speak simultaneously to both home owners and contractors. We developed 3 different 360° campaigns for an…interesting…pitch.
Campaign 1: Rock. Solid.
Campaign 2: It’s Hardy.
Campaign 3: Side with Stronger.
Nebraska Tourism (Pitch Work)
There’s nothing I love more about advertising than working on new business pitches. Especially on tough prospects like a state that, on its surface, provides little more than corn. Almost “nothing.”
So we decided to get people excited to visit Nebraska by celebrating the state’s proud heritage of nothingness. Nothing but true-blue, all-American, beautiful Nebraska.
*Note: This campaign was presented to the Nebraska Department of Tourism prior to the production of the current campaign the department is running.
Carnival Cruise Lines
Carnival Vista Launch
For the arrival of the all-new Carnival Vista to Miami, we created an OOH campaign — accompanied by a social and digital activation — placed around the greater Miami area.
The idea was big. The writing was short, yet sweet: A Brand New View of Miami inspired by the all-new Carnival Vista.
We paired over-head imagery of well-known Miami areas (like South Beach, Brickell, MacArthur Causeway, etc.) with over-head shots of prominent Vista features.
Carnival 360° Virtual Experience
Carnival tasked us with creating a virtual 360° video for veteran and rookie cruisers alike to experience an "Instant Caribbean Vacation."
The virtual vacation takes users from the beaches of Grand Cayman, down one of the ship's water slides, to the majestic views from one of the staterooms.
The final product was pushed out primarily on social and digital platforms, with the hope being users would be so enticed by a virtual vacation that they'd book a real one. I served on this project as a social and digital writer.
Jewelers Mutual tasked us with creating a 360° campaign targeting potential grooms, in other words, me. Here is a sampling of some headlines I liked more than others.
During my time at Laughlin Constable I worked with a small team to run and manage the agency’s social channels, and in turn, push the brand’s evolution.
Two of my favorite projects were a series of quirky movie reviews given by our Front Desk Manager, Andy. The other was our 2018 Agency Holiday card: A 5 episode story about the agency’s spirit animal, the Griffin, and how it inspires creativity at LC. We released an episode a day over the course of a week.
Andy Reviews Movies: Goodfellas
Andy Reviews Movies: Solo
Andy Reviews Movies: Glengarry Glen Ross
Andy Reviews Movies: Infinity Wars
OFFICIAL TRAILER: The Birth of a New Griffin
Ep 1 - Birth of a Griffin: Discovery
Ep 2 - Birth of a Griffin: Babysitting
Ep 3 - Birth of a Griffin: Onboarding
Ep 4 - Birth of a Griffin: Meetings
Ep 5 - Birth of a Griffin: Hatching
Birth of a Griffin One Show Case Study
PUR Water Filtration
Yes, I did. I did put banner ads in my book. I like these, particularly given the current state of clean water in the world along with the crisis in Flint, MI. It's not hard to understand: most of our water is not clean. Does it have to be that way?
The "get" needs to be stark and jarring: With a PUR water filter, it does not have to be that way.
Sutter Health Colonoscopy Awareness
A California-based healthcare company asked us to help desensitize colonoscopies for men over 40. So we decided to anthropomorphize the colon, for the sake of middle-aged mens' colons. It was a fun social experiment, indeed.
Here's a poster promoting health awareness while also attempting to sell sushi. This was the first ad I made at the Brandcenter. I may or may not have been the art director.